Editorial Policy

We never reveal picks

Publishers sell research behind a paywall. Whatever we think of the marketing, the research is their property and their subscribers paid for it. We analyze the public promotion — the claims, the track record, the pitch mechanics — and we stop at the paywall. If you see a site claiming to reveal the secret pick for free, treat it with the same skepticism you brought here.

We don't do hysteria

No "SCAM ALERT" headlines, no rage bait, no calling a guru a fraud because his marketing is aggressive. Aggressive marketing and fraudulent research are different things, and conflating them helps nobody. We report what is claimed, what the record shows, and where the two diverge. When a promo deserves criticism, we criticize it specifically and show our work.

Corrections

When we get a fact wrong, we fix it, we date the fix, and we note what changed. Corrected articles show an updated date. If you spot an error, tell us and we will run it down. Being independent only matters if we are also accurate.

Not investment advice

Nothing on this site is investment advice, an offer to buy or sell securities, or a recommendation of any investment strategy. We are analysts of a marketing industry, not financial advisers. Decisions about your money belong to you and, if you have one, your licensed adviser.